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Workshop - Business intelligence techniques

Business intelligence tends to be synonymous with data warehousing, data mining and data management. In fact, true business intelligence depends on a number of other factors that often get overlooked. Factors that affect a successful business intelligence strategy include having access to good analysis models, having an enterprise-wide information model, and having a working environment that encourages the innovative use of information.

Target audience

  • Practitioners who need to know techniques, tips, guidelines, skills, experiences and anecdotes.
  • CIOs or information systems directors
  • Enterprise architects
  • Information architects
  • Information systems management
  • Corporate management responsible for information systems
  • Data administration and data resource management staff
  • Information managers
  • Business people involved in managing or using information

Learning outcomes

  • Understand how business intelligence provides the link between a data warehouse and strategic decision-making
  • Know which business dynamics are leading to the need for better intelligence
  • Be equipped to identify business situations that will benefit most from improved intelligence
  • Be conversant with the barriers to the effective use of business knowledge and information
  • Understand the dimensions of information management and know how to use them
  • Know when to conduct an information audit

Topics covered

  • How to manage and share unstructured and textual information across the enterprise
  • Designing an enterprise portal
  • Decision making processes
  • Case study: customer relationship management
  • Using intelligence as a product or service differentiator
  • The role of the information brokers
  • Information content management

Booking information

Contact us to discuss workshop dates and bookings.

We recommend a maximum of 10 delegates per seminar.

Contact us for a detailed contents list for this workshop.

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